VIERA, Fla., (March 21, 2024) The Avenue Viera, Brevard County’s premier shopping and lifestyle destination, announces the grand opening of Playa Bowls, an acai bowl shop known for its vibrant and health conscious offerings. Playa Bowls at The Avenue Viera is hosting a grand opening celebration on Saturday, March 23, at 11 am at its new location near European Wax Center. Playa Bowls will bring its signature blend of freshness, flavor, and sustainability to the diverse culinary landscape of The Avenue Viera.

The grand opening event promises an exciting atmosphere with a DJ spinning tunes to set the mood. The first 50 customers will receive a complimentary açaí bowl and an exclusive Playa Bowls t-shirt, making it the perfect opportunity to experience the Playa Bowl vibe.

Specializing in açaí bowls, Playa Bowls offers an extensive menu with delicious and nutritious options, catering to health-conscious guests seeking a refreshing dining choice. Whether it’s a revitalizing açaí bowl, a vibrant pitaya creation, or a refreshing coconut bowl, Playa Bowls guarantees a slice of summer any time.

“Playa Bowls is known for using the freshest, highest quality ingredients while prioritizing sustainability and community,” said Sherri Schuler, Vice President of Marketing at WS Development. “Playa Bowls is an outstanding addition to The Avenue Viera’s dining offerings. From a morning boost to your post-shopping or health fix, Playa Bowls has something for everyone.”

In addition to Playa Bowls, The Avenue Viera is looking forward to welcoming other exciting additions, including Lilly Pulitzer, Sur La Table, and Skin Laundry. Stay informed about upcoming store openings and events by subscribing to The Avenue Viera’s newsletter

For more information about Playa Bowls, visit


About The Avenue Viera: The Avenue Viera is an outdoor lifestyle shopping center in Viera, Florida, owned and managed by WS Development, featuring a collection of more than 60 premier retail,restaurant and service brands. Therecipient of Best of Space Coast LivingAward for Best Mall/Shopping Center for the last five years, The Avenue Viera features a pedestrian- friendly, Central Park-style setting featuring beautifully designed fountains, an events stage and more. For more information, please visit


About WS Development: Massachusetts-based WS Development is a mixed-use developer with a singular mission: creating places people want to be. With an approach that values art, science,innovation and, above all else, people, WSstrives to engage each community itserves with best-in-class experiences, designed with our customers, tenants and partners in mind.

Established in 1990, WS is one of few vertically-integrated real estate companies that conceptualizes, owns, operates andleases more than 100 properties that rangefrom cutting- edge urban spaces to lifestyle and community centers. With over 22 million square feet of existing space and an additional nine million square feet under development, it is one of the largest privately-owned development firms in the country. For more information, visit, call 617.232.8900 or follow WS Development on LinkedIn.

Beth Cocchiarella