The Avenue Viera, an outdoor lifestyle shopping center, will welcome Gifts & More at The Paper Store, a family-owned, specialty gift business, coming soon to its tenant roster as the first and largest signature Gifts & More in the State of Florida, where they have a presence of 14 stores around the state.

“Gifts & More at The Paper Store is the perfect place for community members to find a special gift for someone they care about, regardless if it’s a birthday, anniversary or just because,” said Daisy Pickett, marketing manager for The Avenue Viera. “We are excited to offer a unique new store concept to our shoppers, as we continue to elevate our tenant mix in 2023.”

Gifts & More at The Paper Store offers unique gifts for every occasion from fashion, jewelry, home décor, kids’ toys, stationery products and more. Customers will have a hands-on, interactive experience that allows them to have an engaging and immersive shopping experience, with curated gifts and popular on-trend brands.

“We are thrilled to open our next store at The Avenue Viera given the center’s strong connection to the community and ability to drive traffic during all hours of the day,” said Tom Anderson, President & CEO of The Paper Store. “The Viera market has a proven track record of adding exceptional value to local businesses and we are delighted to further expand our brand with the largest Gifts & More to date in the State of Florida.”

At a time when many names in the retail industry are slimming down brick and mortar stores, the current Hallmark store on the property will transition and expand into Gifts & More at The Paper Store—tripling its size from 4,500 square feet to 12,000 square feet, at nearly double the size of the company’s average store. The store will also feature ear piercing and is anticipated to open this summer.

For more information about the Paper Store, please visit

About The Paper Store: Founded in 1964, The Paper Store is a family-owned, specialty gift business with 100 locations in the Northeast and Florida. They offer a unique array of exclusive curated gifts and popular on-trend brands, across fashion, jewelry, home décor, kids’ toys, stationery and more. Known for a highly personalized and engaging shopping experience, The Paper Store has developed a devoted consumer following helping their customers find the perfect gifts from heartfelt to humorous.

About The Avenue Viera: The Avenue Viera is an outdoor lifestyle shopping center in Viera, Florida, managed by JLL featuring a collection of more than 60 premier retail, restaurant and service brands. The recipient of Best of Space Coast Living Award for Best Mall/Shopping Center for the last five years, The Avenue Viera features a pedestrian-friendly, Central Park-style setting featuring beautifully designed fountains, an events stage and more. For more information, please visit

The Avenue Viera