ORLANDO, Fla. (February 2, 2023) – Goodwill Industries of Central Florida recently hired Kathie Prince as its new Chief Financial Officer.


Prince brings more than two decades of financial planning, business support and investor relations to her new role. For most of her career, Prince has held financial leadership roles in the hospitality industry, including Walt Disney World, Wyndham and Diamond Resorts International.


“As a highly skilled and knowledgeable financial professional, Kathie is a tremendous asset to our organization,” said Ed Durkee, President and CEO at Goodwill Industries of Central Florida. “She is well-versed in financial analysis, budgeting and strategic planning – and will be instrumental in making sure that Goodwill continues ‘building lives that work’ for years to come.”


An Orlando native, Prince says she has always been driven by a desire to make a difference for others.


“It’s humbling to join this team of leaders who are also passionate about helping Central Floridians achieve their goals – whatever those aspirations may be,” added Prince. “I embrace this opportunity to support Goodwill by helping expand its mission of enabling individuals to secure meaningful employment and thrive economically.”


Prince earned a Bachelor’s of Accounting from the University of Central Florida.


To review job descriptions that are currently available at Goodwill Industries of Central Florida, visit



About Goodwill Industries of Central Florida, Inc. (GICF)

For more than 60 years, Goodwill Industries of Central Florida has provided vocational and job placement services to tens of thousands of people living in Central Florida. Through 31 retail/outlet stores and 16 Donation Xpress locations in Orange, Seminole, Osceola, Brevard, Lake and Volusia counties, Goodwill diverted more than 20 million pounds of clothing and household items from landfills in 2022. Goodwill Industries of Central Florida directly channels more than 90 percent of its annual revenue into programs that enable individuals to secure meaningful employment, achieve their personal goals and thrive economically.



Kate Quionones