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Liz Lapidus/Abigail Gross                                                                                                                                         



Innovative Industry Leader Aims to Support Space Coast With
Clean Cars And “First in Service, First in Community Business” Model

MELBOURNE, FL (March 23, 2022) – Dirty Dog’s Car Wash (Dirty Dog’s) will open its first Florida location in Melbourne this June at 10 W New Haven Avenue, with plans to expand into Tampa, North Ft. Lauderdale, Port Richey, Daytona, Ocala, Royal Palm Beach, Brooksville, Miami, Ft. Myers, Cape Coral and West Palm Beach. The move comes on the heels of a strategic growth equity investment from Salt Lake City-based The Cynosure Group (Cynosure) to fund the company’s growth into key markets with an aim to open an additional 25 locations nationwide over the next 36 months.

“We look forward to servicing Melbourne with clean cars and community support,” said Martin Emmett, CEO of Dirty Dog’s. “Florida is an exciting market for us, and we couldn’t think of a better city to kick off our expansion than the economic engine of Brevard County,” added Emmett.

Started in 2018, Dirty Dog’s currently has locations in Georgia and Alabama. The company supports first responders through their “Helping Heroes” program, which last year donated more than 10,000 car washes to clean squad cars. With months until its Melbourne opening, Dirty Dog’s is actively outreaching to support local schools and law enforcement.

“Community investment is a major pillar of our business model, First in Service, First in Community,” added Emmett, “From the start of our business, we made sure that our local frontline workers knew we were here to support them.”

In addition, Dirty Dog’s boasts an enhanced customer experience, elevated branding and quality design. By prioritizing a clean, modern, self-serve design, Dirty Dog’s continues to build customer loyalty and it looks forward to applying this dedication to Melbourne.

“We are offering cleanliness at a time when people need it,” said Emmett. “And we are determined to continue supporting our communities locally as we grow nationally.”

About Dirty Dogs Car Wash

Founded in 2018, Dirty Dogs Car Wash wanted to create a different kind of car wash experience, one fueled by our commitment to our customers, employees and the communities where we are located. We know anyone can wash a car, and we believe our values, First in Service, First in Community, are what set us apart in the industry.  Dirty Dogs Car Wash provides fast, efficient and affordable car washes.

For more information on their services and locations, visit


Liz Lapidus/Abigail Gross