“These beautiful, high quality family residences were offered at an affordable price-point,” said Infurna. “In addition to selling the newly built townhomes, I’ve closed on several re-sells. The majority of the owners in this community are snowbirds, and professionals, including doctors and dentists.”
Infurna credits her aggressive marketing tactics for the success, including hosting several broker-opens and open houses, and utilizing the many innovative DSRE marketing and advertising tools. “When I was given the original four listings in December of 2017, the market for the product was flat. I developed a sales plan that included new photos, a listing presentation and a marketing plan which included placing it on the MLS in Orlando, Vero Beach, Palm Beach County, Brevard County and Daytona.” She advertised the community locally, regionally and globally, taking advantage of DSRE’s many relationships with world-wide leading real estate affiliates.
The community was also the only beachside property to be included in the Parade of Homes, which earned them the “Builder Developer” award for their design. Island Walk Villas are 2-story, 3-bedroom, 2 baths, 2 car garage homes ranging from 2068 sq. feet to 2575 sq. feet. The units were originally priced from the mid-$300’s, but are currently selling in the mid-$400’s.
“Before COVID-19 hit, we were seeing 20 people a day walk in to view our models,” Infurna remembers. “We closed down the sales center for about a month, then opened up with new strategies to still be able to show and sell our product.” Infurna said that the development is still so popular that she has prospective buyers calling her every day, even though there is nothing at Island Walk currently on the market. She’s maintaining a list of those buyers in the event something does come up for sale.
Infurna has been a licensed real estate agent for more than 35 years. She specializes in international, waterfront and luxury properties. She is a Certified International Property Specialist and a Trans Relocation Specialist. She’s currently working with a lot of new construction sales by various builders, and recently sold a $1.2 million oceanfront home. During 2020, even though the country was dealing with a pandemic, Infurna was pleased to have had the highest sales and listings, over $3 million, at her Indialantic office. Infurna is a member of the Home Builder’s and Contractor’s Association of Brevard County.
“I really have to say thank you to the support staff and the other agents at DSRE. With the number of offices and agents here, we get so many more eyes looking at our listings. It’s been such a wonderful experience being with DSRE and I appreciate the opportunity given me by the developer of Island Walk.”
Contact JoAnne Infurna by phone at 321-544-8144; by email at email@example.com; or by visiting her at her office located at 436 5th Avenue, Indialantic, FL 32903.
About Dale Sorensen Real Estate
Family-owned and managed since 1978, Dale Sorensen Real Estate is a full-service real estate brokerage dedicated to a long-standing tradition of excellence. Recognized as the top luxury real estate firm on Florida’s East Coast, the award-winning company commits exclusive resources to ensure leadership and a preferred choice for individuals selling and buying properties. The company has earned exclusive affiliations with Leading Real Estate Companies of the World®, Luxury Portfolio International, Who’s Who in Luxury Real Estate and the Board of Regents, and a highly-established presence in London, UK, through Mayfair International Realty. Through the use of their global network, comprehensive marketing strategies, strategic social networking tools and innovative search engine optimization techniques, Dale Sorensen Real Estate provides its agents with the tools they need and its customers with maximum worldwide exposure.
With more than 200 sales associates and support staff and twelve locations in Florida, the company reported sales of over $816M in 2019 in the markets they serve which includes Indian River County, Brevard County, St. Lucie County and surrounding areas. With more than 40 years of success, Dale Sorensen Real Estate, Inc. believes that business leadership carries with it a responsibility of stewardship to help make the communities they serve a better place to live, work and raise families. Visit Dale Sorensen Real Estate on the web at www.SorensenRealEstate.com.