Melbourne, FL [June 26, 2020] – The Melbourne Regional Chamber is pleased to announce its Space Coast StayCation campaign. The campaign, which is a joint effort with the Chamber’s Visitors Bureau (CVB), is designed to help drive the local economy and the recovery of the region, and inspire locals to support tourism-based businesses while rediscovering all that our spectacular community has to offer.
The campaign, presented by FPL, aims to increase traffic to the website, www.SpaceCoastStayCation.com, which features an easy-to-use interactive planner that allows residents around the Space Coast to create their ultimate “StayCation Itineraries.” The campaign utilizes local influencers and $10,000 in digital marketing to encourage Space Coast residents and those in surrounding drive markets to patronize local hotels, restaurants, attractions, retail establishments and other businesses.
“We are actively providing resources for the local community to recover and sharing opportunities for community members to positively impact the Space Coast economy,” commented Michael Ayers, President & CEO of the Melbourne Regional Chamber. “The Chamber knows tourism is a top demand driver of the Space Coast economy, so until outside tourism returns, we are encouraging residents to experience what makes the Space Coast such a desirable vacation spot while also supporting our hospitality partners at the same time.”
The Chamber is urging all community members to be part of it by following these simple steps:
“Space Coast StayCation provides residents a way to give back to their community, but also gives them an excuse to explore their very own backyards and become tourists in their own town,” said Pam Rothenberg, Managing Partner of Tuckaway Shores Resort and Chair of the Chamber’s Visitors Bureau.
CLICK HERE TO SEE THE CAMPAIGN LAUNCH VIDEO
The Melbourne Regional Chamber, founded in 1925, represents 1,200-plus organizations in Central Florida. It develops and promotes the business interests of its members through representation, advocacy, education, and support, while contributing to the growth and prosperity of a vibrant business community. For more information, visit www.melbourneregionalchamber.com.